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Marketing Strategist

Company: Verisk Analytics
Location: Austin
Posted on: November 22, 2021

Job Description:

ISO, a Verisk business, has been a leading source of information about property/casualty insurance risk since 1971. For a broad spectrum of commercial and personal lines of insurance, ISO provides statistical, actuarial, underwriting, and claims information and analytics; compliance and fraud identification tools; policy language; information about specific locations; and technical services. ISO serves insurers, reinsurers, agents and brokers, insurance regulators, risk managers, and other participants in the property/casualty insurance marketplace. To learn more about ISO please visit us at: www.verisk.com/iso. We are proud to be a part of the Verisk family of companies! At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions. Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues. But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger. It's the reason Verisk is part of the UN Global Compact sustainability initiative. It's why we made a commitment to balancing 100 percent of our carbon emissions. It's the aim of our "returnship" program for experienced professionals rejoining the workforce after time away. And, it's what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers' problems. At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do. At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work Certification for the fifth consecutive year. We've been recognized by Forbes as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work. We're seeking a marketing manager to drive and execute the marketing strategy for BuildFax, a Verisk business. Responsibilities include: * Demand generation - Develop and manage the end-to-end execution of marketing programs to drive demand for BuildFax's property data and analytics solutions. * Sales enablement - Equip sales with the resources they need to be successful, including product brochures, pitch decks, and other tools to support the sales process. * Messaging & positioning - Develop commercial messaging that differentiates BuildFax's products in the market. * Market intelligence - Analyze customer insights, competitors, and market trends to inform future product opportunities. * Content development - Develop and write a wide range of marketing content including articles, email campaigns, brochures, web content, social media posts, and more. * Go-to-market strategy - Manage the cross-functional coordination of go-to-market strategies across marketing, sales, and product teams. * PR & events - Partner with PR team to drive brand awareness of BuildFax's offerings and coordinate speaking engagements for internal and external events. #LI-SM1 Required: * Bachelor's degree in marketing, communications, or related field * 5+ years of marketing experience, business-to-business preferred * Excellent written, presentation, and verbal communication skills, including the ability to communicate technical concepts clearly and simply * Must have working knowledge of WordPress and social media platforms * Must be detail oriented with strong analytical and business problem solving skills * Ability to handle a high number of simultaneous projects and report on KPIs * Familiarity with construction, real estate, and investment industries is a plus * Preference given to candidates with lead generation, digital marketing, technical and business writing experience Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. http://www.verisk.com/careers.html Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Consumer Privacy Notice At Verisk, the health and safety of our people is our number one priority. Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses' government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.

Keywords: Verisk Analytics, Austin , Marketing Strategist, Advertising , Austin, Texas

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