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Channel Marketing Specialist

Company: Dubber
Location: Austin
Posted on: April 10, 2021

Job Description:

Dubber is a global technology business specializing in Unified Call Recording and Voice AI. We work with some of the world's largest telco's/service providers like AT&T, Verizon, Cox, Vodafone, and BT. We're on a mission to bring call recording and AI to every phone through service providers, our channel partners, and direct to market. Not only do we have some cooltech to play with, but we're also breaking new ground with our technology and moving at a record pace!
The Telco Marketing Specialist role is a key member of the marketing team and conduit between Sales, Partners, and customers. The role is responsible for defining and executing the Service & Solution Provider marketing strategy in the North America & Latin America regions. This puts a tight focus on activating partners and their customers through effective onboarding, co-marketing, and lifecycle communications.
Important: This position is being filled in either Austin or Dallas, TX.
Responsibilities--- Work closely with the Director, US Marketing to define and execute the partner marketing and engagement strategy for NALA (North America/Latin America).--- Work closely with master service providers (AT&T, Verizon---) and resellers in the region to acquire new SP distribution and end-users.--- Execute Dubber co-marketing campaigns with Service Provider partners.--- Design and activate MDF programs to and through our S & SPs.--- Work with Director, US Marketing to assist with regional events as needed - face to face and virtual.--- Develop programs to increase Dubber Partner Portal registration and utilization.--- Design and implement campaigns to promote new products and features to existing Dubber customers and prospects.--- Work closely with the sales to develop customer Use Cases and Case Studies.--- Ability to work across time zones as we are a global business with offices in Australia, the US & UK, and partners within the NALA (North America/Latin America) region.--- Monthly reporting on all campaign activity.--- Campaign tracking and analysis via Pardot and SFDC.--- Creation and activation of all US campaign components - eDM, copy creation, graphic design requirements, social media execution, list segmentation, and targeting, webcast planning/execution, lead flow management, field events.
Experience/Requirements--- Degree, relevant experience or relevant professional qualification--- 3+ years experience in marketing--- Strong understanding and use of Salesforce, Pardot, ZoomInfo, and Asana - not optional--- Strong experience in channel and direct marketing--- Previous experience in a technology or Telco/service provider is a plus--- Experience in creating customer content--- A good understanding of Social Media--- An understanding of the customer journeys and sales engagement--- If applicable, a willingness to travel and be part of a global team--- Confident and dynamic personality--- Test & Learn mentality

Keywords: Dubber, Austin , Channel Marketing Specialist, Advertising , Austin, Texas

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