Head of Product Marketing

Company: Pioneer Works, Inc.
Location: Austin
Posted on: April 6, 2021

Job Description:

Our mission is to make hourly work easier for local businesses and their employees. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, team communication, hiring, onboarding, and compliance. Just don't call us HR or Human Capital Management. We're tools built for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Based in San Francisco and Houston, Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, and Khosla Ventures. You You are someone who is equal parts strategic, analytical, creative, and gets things done. You are obsessed with delivering the right message to the right customer at the right moment. You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better. The Job Reporting to the VP of Marketing, our Head of Product Marketing will lead our growing product marketing practice and build out the team. You'll own market segmentation, pricing and packaging, product positioning, and go-to-market strategy. But ultimately you'll be the voice of the customer.-- You'll partner with our product teams to understand market opportunities, define our roadmap, and deliver new products and features to customers and potential customers. You will be responsible for understanding the needs of customers and using those insights to communicate the value and benefits of Homebase. You'll work with product, sales, and marketing to build the right experiences for different segments of customers. You will take insights from customer and market research and apply them to improve our roadmap as well as marketing and sales motions. You'll turn data into strategy and strategy into tactics to drive more awareness and adoption of Homebase products. Responsibilities

• Own positioning, messaging, and go-to-market strategies
• Execute on go-to-market plans with product, marketing, and sales to drive awareness, adoption, upsell, and retention
• Own pricing and packaging and partner with product, finance, and data to implement, test, measure
• Own market research and segmentation and partner with product to influence roadmap and marketing to optimize messaging across the funnel
• Partner with sales, product, and user research to constantly learn about the customer and their needs
• Drive strategic initiatives and decisions within the company.
• Translate company goals into objectives and initiatives for your team
• Understand the needs of small business owners and their employees and be their voice
• Make sure each customer is getting the most out of Homebase
• Build repeatable processes for product launches and customer communications
• Build and manage a PMM team Requirements
  • 10+ years of experience in marketing and 5+ in product marketing or relevant role
  • Strengths in messaging and positioning
  • Experience doing qualitative and quantitative customer and market research
  • Excellent executive communication skills: synthesizing complex problems and convincing people of your point of view
  • Must be excellent at written communication, copywriting, and creative development
  • Deep customer empathy; B2C or SMB marketing experience a plus--
  • 2+ years experience managing a team, setting goals and strategy, and coaching to achieve
  • Proven ability to work closely with and influence product leadership
  • Excellent project management skills and experience building go-to-market plans
  • Analytical mindset and comfort using data to diagnose and inform decisions
  • Thrive in a startup environment: ability to prioritize, do the work, coach a team, and teach others at the same time
  • Experience in HR, consumer finance, insurance, or other regulated industry a plus
  • Experience in pricing and packaging a plus
  • Be curious, detail-oriented, and a problem solver
  • Ability to work well cross-functionally What We Offer You
    • Employee 401k--
    • Stock Options - Everyone is an owner
    • A dynamic, well-connected, productive team that is thriving while working from home and who have found new ways to connect and have fun despite social distancing At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Homebase are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
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