Head of Product Marketing
Company: Pioneer Works, Inc.
Location: Austin
Posted on: April 6, 2021
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Job Description:
Our mission is to make hourly work easier for local businesses
and their employees. Homebase currently serves more than 100,000
small (but mighty) businesses with everything they need to manage
their hourly teams: employee scheduling, time clocks, team
communication, hiring, onboarding, and compliance. Just don't call
us HR or Human Capital Management. We're tools built for the
busiest businesses, so owners and employees can spend less time on
bullsh*t and more time on what matters. The Homebase team brings
small business expertise from Intuit, Square, OpenTable, Yelp,
Gusto, and First Data. Based in San Francisco and Houston, Homebase
is backed by leading venture investors Bain Capital Ventures,
Baseline Ventures, Cowboy Ventures, and Khosla Ventures. You You
are someone who is equal parts strategic, analytical, creative, and
gets things done. You are obsessed with delivering the right
message to the right customer at the right moment. You are someone
who loves to solve problems and help small businesses discover
products that will make their work and lives better. The Job
Reporting to the VP of Marketing, our Head of Product Marketing
will lead our growing product marketing practice and build out the
team. You'll own market segmentation, pricing and packaging,
product positioning, and go-to-market strategy. But ultimately
you'll be the voice of the customer.-- You'll partner with our
product teams to understand market opportunities, define our
roadmap, and deliver new products and features to customers and
potential customers. You will be responsible for understanding the
needs of customers and using those insights to communicate the
value and benefits of Homebase. You'll work with product, sales,
and marketing to build the right experiences for different segments
of customers. You will take insights from customer and market
research and apply them to improve our roadmap as well as marketing
and sales motions. You'll turn data into strategy and strategy into
tactics to drive more awareness and adoption of Homebase products.
Responsibilities
Keywords: Pioneer Works, Inc., Austin , Head of Product Marketing, Advertising , Austin, Texas
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