Senior Product Marketing Manager

Company: Lever
Location: Austin
Posted on: April 6, 2021

Job Description:

WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize the promise of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation. WalkMe seeks a Product Marketing Manager to join our growing global team. Reporting to the Director of Product Marketing, you are a top-notch relationship marketer who is acutely focused on applying marketing tools to onboard new customers, retain existing users, and expand satisfied accounts. You bring a mix of strategic and technical skills to establish deep customer insights, build customer lifecycle programs across onboarding, retention, and cross/upsell, create powerful customer content, and support our expansion needs. This role can be remote. We have offices in Raleigh, San Francisco, and New York. Other WalkMe "hubs" (places where we have multiple employees) are Boston, Austin, & Denver. What you'll do:

• Insights: Understand our customers, building applicable insights that inform Product, Sales, and Marketing
• Lifecycle Storytelling: Use a product marketing lens to develop our customer expansion strategy, building scalable retention and cross/up-sell messaging across the customer lifecycle, and working with the Customer Marketing team to implement in shared channels.
• Content: Build a broad range of product marketing content directly targeted at existing customers to improve active use, retention, and expansion
• Customer Onboarding: Lead strategy to help customers achieve initial success through personalized, integrated, data-driven experiences.
• Customer Expansion: Build compelling messaging and content to achieve clear value and expand targeted accounts
• Enablement: Partner with the Customer Marketing, Field Readiness, and Customer Success to equip and train field teams with the messaging and content needed to succeed in the market, including contributing to regular training and enablement sessions
• Feedback: Provide regular feedback and insights to global product and marketing organizations What You Need to Succeed:
  • 5+ years of experience in product, adoption, or customer marketing
  • Experience with B2B software marketing
  • You see problems as opportunities to solve
  • You can create compelling content and messaging that resonates with customers
  • A passion for working with global teams, across a variety of languages and cultures
  • You can simplify complex processes and ideas What you will love about us!
    • Full health coverage for employees, WalkMe pays 100% of employee premiums and 50% of family premiums, a 401K program, and a vacation policy to encourage a healthy work-life balance.
    • WalkMe offices are Work From Home during COVID-19 with frequent virtual social activities to promote positive employee engagement WalkMe is proud to be an Equal Employment Opportunity Employer. WalkMe does not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other protected characteristic. TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role. TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.

Keywords: Lever, Austin , Senior Product Marketing Manager, Advertising , Austin, Texas