Head of Marketing
Company: Dovetail
Location: Austin
Posted on: February 24, 2021
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Job Description:
Company OverviewMore and more organisations are seeing the value
in talking to customers, and as such the user research practice
continues to grow across many industries. Teams are conducting more
interviews, usability tests, focus groups, surveys, and more than
ever before. Qualitative research is time consuming to perform, and
it's challenging to analyse, store, manage and find unstructured
data in a collaborative and privacy compliant way.Dovetail is the
leading cloud data analysis and research repository platform. We
believe customer-obsession builds the best products, so our mission
is to 'enable product teams to make better decisions through the
power of customer understanding'. We think what we're building is
an exciting and brand new category of software.We're a product-led,
bottom-up, self-service software company founded in 2017 by two
ex-Atlassians. We have thousands of paying customers of all sizes
ranging from individuals and small agencies to large enterprises
and consulting firms. Companies like Square, Figma, VMware,
Shopify, BCG, GitLab, Porsche, Canva, and more trust Dovetail to
analyze, store, and manage their research data and insights, often
across multiple teams and locations.We've grown our team to 23
people, raised a bit of money from the best venture capital firms
around like Blackbird and Felicis Ventures, and have stayed close
to profitability with ARR in seven figures. Customers love our
product-our NPS is usually around 60-and we've already closed
dozens of high ACV enterprise contracts with minimal touch.You'll
be joining a leadership team with heaps of product experience our
CEO Benjamin Humphrey worked as a Lead Product Designer at
Atlassian and various companies in New Zealand and the SF bay area,
and our CTO Bradley Ayers was an Engineering Architect at
Atlassian. Brian Swift, our Head of Product, was previously VP
Product at SafetyCulture, and before that worked on product at
Atlassian, Twitter, and Zynga.What you will doAs the leader of our
marketing organization, you'll lead, manage, and grow the marketing
team, set strategy and execute, and be involved in all aspects of
go-to-market.* Lead the marketing team. You will be tasked with
establishing a brand new marketing team in Austin, while also
leading our small existing team in Sydney. You'll identify gaps in
our team and fill them by upskilling current members and hiring
outstanding people. You're passionate about people management and
coaching, and aren't afraid of managing remotely.* Develop our
marketing strategy. Brad and I are product people, which means we
need you to create the vision for marketing at Dovetail, and the
plan for how we'll get there. You'll be accountable for developing
and communicating the high-level marketing strategy, creating OKRs,
figuring out where we allocate time and resources, and more.*
Establish a new category. We believe we're creating a new category
of tools for the management of research data and insights, data
governance, and running research programs at scale. We're after
someone who loves the challenge of 'category building', and then
ensuring we lead it. This may involve partnerships, strategic
sponsorships, events, striking content marketing and brand work,
and industry leadership.* Represent and communicate marketing. As
the senior leader of marketing, you'll create a shared
understanding and get cross-functional buy-in. We expect you to
take the organization on the journey as we grow our go-to-market
team. This will include things like presenting at company
all-hands, regular meeting with your peers and founders, writing
internal blog posts, and reporting to our board.* Drive demand
generation. Our demand generation maturity is very low, so we
expect you to build this muscle at Dovetail. This will include
marketing efforts across paid and organic channels like paid,
social, content, search, podcasts, and webinars, while effectively
managing a marketing budget to ROI metrics.* Partner with peers on
go-to-market and product. We expect you to partner closely with our
team members in product, sales, customer success, and support to
develop and execute on our go-to-market strategy, and assist with
tactical things like sales enablement material.* Establish the
Austin office. You'll be the first senior hire in our new Austin
office. You'll need to build and scale our presence in Austin by
building our employee brand, hiring key roles, establishing the
Dovetail culture in a new location, and overseeing the office
day-to-day.* Be exceptionally pragmatic. You'll need to make the
right tradeoffs to keep moving forward by balancing a variety of
inputs and constraints. If you're particularly dogmatic or
specialized about one thing (e.g. content marketing or paid ads),
it won't work.* Be customer-obsessed. We believe that deep customer
understanding is how you build amazing products that solve real
problems. You'll need to know our customers better than we do
through conversations, research, and engagement with our community.
We expect you to dog-food Dovetail and conduct regular customer
research.* Make decisions with data. Use customer insights and data
to evaluate success, inform future improvements, and make informed
decisions. This will span quantitative data like campaign analytics
and funnel metrics, and qualitative data through customer
conversations.* Work in a fast-paced, dynamic start-up environment.
This is an opportunity to be involved in an exciting journey from
the start. You'll have a positive attitude towards urgency, risk,
and uncertainty that comes with working at an early-stage
startup.RequirementsYour backgroundWe're looking for a senior
marketing leader with multiple years of relevant experience growing
and leading marketing teams in startups, and executing on
aggressive growth goals.* Experience leading marketing for B2B
technology companies. Ideally you have more than 10 years of
experience working in a variety of marketing roles, and recent or
current experience leading successful, medium size marketing
teams.* Track record of accelerating startup growth and scaling
marketing organizations. You enjoy working in a fast-paced, dynamic
environment, are driven to win, and constantly get better. You get
shit done with a humble, caring, and collaborative approach.* A
background in setting and communicating strategy. You should be
familiar with building a marketing strategy from the ground up and
have excellent people skills, communication, and presentation
skills to get the whole company bought-in to execute on your
strategy. This is especially important given that the team will be
split between Sydney and Austin.* Complementary strengths. While we
expect you to have dabbled in all kinds of marketing, we'd love it
if you had a particular strength in demand generation and
performance marketing, to complement our strengths in longer term
stuff like content and brand.* Leadership and people management
skills. We expect you to have heaps of experience as a people
manager and know how to coach and manage a team, especially remote.
You'll also be managing managers in this role.* Strong domain
expertise is a plus. Ideally you have hands-on experience working
in small startups that are growing and transitioning to a more
mature scale-up. Domain expertise in user research or design
software is specifically a plus for this role.
Keywords: Dovetail, Austin , Head of Marketing, Advertising , Austin, Texas
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