Digital Marketing / Demand Generation Manager

Company: Zilliant
Location: Austin
Posted on: February 22, 2021

Job Description:

Digital Marketing / Demand Generation Manager - Austin Jan 26, 2021 Description: Zilliant is looking for a Digital Marketing / Demand Generation Manager to report to the Senior Manager of Digital Marketing. An ideal candidate will be a data-driven marketer with at least five years of experience in a B2B lead generation role. In collaboration with a cross-functional team, you will assist in campaign planning and development across email, ABM, paid media, and organic website channels. You will be a part of a small but mighty, high-impact marketing team that works closely with Zilliant's Sales and Business Development units. You will enjoy this role if you like working with fast-paced teams and can thrive in an independent work environment. Zilliant prides itself on its Adult Culture; we treat one another as adults - with mutual respect and trust, with an emphasis on accountability and excellence. Primary Duties Will Include:

• Strategize and execute end-to-end email marketing and email nurture programs; own the conceptualization/execution, KPIs, and performance analytics of email programs.
• Create and test high-conversion landing pages.
• Assist with SEO efforts to increase organic website traffic.
• Assist with campaign creation for a newly-adopted ABM software.
• A/B test, monitor and optimize marketing campaigns and programs. Experience and Knowledge:
  • Minimum of five or more years of full-time experience in a B2B digital marketing/demand gen role, with enterprise experience a plus
  • Experience building and managing inbound marketing programs that attracts qualified leads (emphasis on quality over quantity)
  • Strong email marketing experience required; candidate will have experience with marketing automation tools, nurture paths, and lead lifecycle stages
  • Experience with marketing operations and marketing analytics
  • Excellent organizational skills, with ability to manage multiple, competing priorities in a fast-paced environment
  • Marketo and Salesforce experience preferred
  • Google Analytics certification preferred
  • Demandbase/Engagio experience a plus
  • Must be results oriented with the ability to introduce new and innovative ideas

Keywords: Zilliant, Austin , Digital Marketing / Demand Generation Manager, Advertising , Austin, Texas