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Digital Marketing / Demand Generation Manager

Company: Zilliant
Location: Austin
Posted on: February 22, 2021

Job Description:

Digital Marketing / Demand Generation Manager - Austin Jan 26, 2021 Description: Zilliant is looking for a Digital Marketing / Demand Generation Manager to report to the Senior Manager of Digital Marketing. An ideal candidate will be a data-driven marketer with at least five years of experience in a B2B lead generation role. In collaboration with a cross-functional team, you will assist in campaign planning and development across email, ABM, paid media, and organic website channels. You will be a part of a small but mighty, high-impact marketing team that works closely with Zilliant's Sales and Business Development units. You will enjoy this role if you like working with fast-paced teams and can thrive in an independent work environment. Zilliant prides itself on its Adult Culture; we treat one another as adults - with mutual respect and trust, with an emphasis on accountability and excellence. Primary Duties Will Include:

  • Strategize and execute end-to-end email marketing and email nurture programs; own the conceptualization/execution, KPIs, and performance analytics of email programs.
  • Create and test high-conversion landing pages.
  • Assist with SEO efforts to increase organic website traffic.
  • Assist with campaign creation for a newly-adopted ABM software.
  • A/B test, monitor and optimize marketing campaigns and programs. Experience and Knowledge:
    • Minimum of five or more years of full-time experience in a B2B digital marketing/demand gen role, with enterprise experience a plus
    • Experience building and managing inbound marketing programs that attracts qualified leads (emphasis on quality over quantity)
    • Strong email marketing experience required; candidate will have experience with marketing automation tools, nurture paths, and lead lifecycle stages
    • Experience with marketing operations and marketing analytics
    • Excellent organizational skills, with ability to manage multiple, competing priorities in a fast-paced environment
    • Marketo and Salesforce experience preferred
    • Google Analytics certification preferred
    • Demandbase/Engagio experience a plus
    • Must be results oriented with the ability to introduce new and innovative ideas

Keywords: Zilliant, Austin , Digital Marketing / Demand Generation Manager, Advertising , Austin, Texas

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