Influencer Marketing Manager

Company: Bryan Anthonys
Location: Austin
Posted on: February 22, 2021

Job Description:

JOB DESCRIPTIONBryan Anthonys is looking for an Influencer Marketing Manager to develop and execute our influencer marketing efforts from the ground up. The Influencer Marketing Manager is responsible for Bryan Anthonys paid influencer strategy as it will serve as a key customer acquisition and storytelling channel for the brand. You will work to reach and convert our target audience at scale by identifying influencers/ambassadors, activating our community, amplifying our brand story, and empowering new customers to experience Bryan Anthonys.RESPONSIBILITIESDevelop and execute a robust paid influencer strategy to drive new customer acquisition and brand awareness, achieving an efficient CAC and amplifying key brand messaging and moments.Craft innovative/advantageous partnerships with social media influencers/content creators who can drive orders, spread positive word of mouth, and increase overall brand reach.Lead communication on influencer campaigns between Bryan Anthonys and influencers, ensure campaign and messaging are executed correctly and on time, and optimize strategy when necessary.Oversee outreach to and management of influencers (or brand partners) including contracts, deliverables, and overall thoughtful social media program managementSimultaneously manage a high volume of influencer relationships, interactions and shipments; meanwhile fostering long-term relationships with key influencers and content creatorsStrategize with the marketing team to ensure partnerships are driving cost efficient customer acquisition and make real-time necessary updates to partnerships in an effort to exceed goals.Collaborate with internal marketing team to ensure that content and influencers are well aligned with brand goalsYOU WILL BE SUCCESSFUL IF YOUThrive in a fast-paced environment, dynamic, high growth business environment.Demonstrate an ability to build constructive and effective relationships with a broad, diverse group of cross-functional business partners.Strive to make everyone on your team successful.Are an original thinker who can anticipate bottlenecks and provide solutions.Communicate and collaborate with teammates to inspire cooperation and innovation.Are positive, enthusiastic, and love winning.Extremely organized, detail oriented, gregarious, and hungry to learn more about the influencer marketing spaceYou thrive working independently and in small teams in fast-paced, constantly-evolving environmentWilling to work off-peak hours at times to ensure campaigns are executed correctly.Outgoing and enjoys networking!Knowledge of fashion, sports/fitness, music, and other niche interests is a huge plusHave a personal drive to set goals, track results, and optimize processesAre a hustler; self-motivated with zero tolerance for excuses Have a passion for building and cultivating relationships with influencers in the digital spaceThis role will report directly to the company's CEO with whom you will work directly on a day-to-day basis, but duties will span cross-functionally and certain projects will support other functional leaders.REQUIRED SKILLS AND EXPERIENCEThe ideal candidate is a self-starter, strategic thinker and detail oriented. Other qualifications include:Bachelor's Degree (preferably in marketing, PR, communications, or journalism) 3+ years experience in influencer marketingSocial media wizard who is well-versed in all platforms (IG, YouTube, Facebook, TikTok, SnapChat, Musically etc.) and in tune with how the Influencer Marketing landscape differs across each respective platformAdept at core marketing principles and metrics such as ROI, CPA, engagement rate, etc.Strong understanding of spreadsheets (Excel / Google Sheets) and readily adapts to learning new software/tools (fast learner!) Effectively communicating to a large number of people while representing the Bryan Anthonys brand is of high importanceStrong written and verbal communicatorMust take initiative and be a problem solver BENEFITSWHY BRYAN ANTHONYS?Bryan Anthonys is a company that has grown from a 1 bedroom apartment to a multi-million dollar global eCommerce brand in just two years, all while remaining independent. We are a fast moving, direct to consumer organization that is committed to delivering meaningful jewelry at affordable prices. We offer competitive compensation, along with the opportunity to learn and grow in a rapidly expanding market.PERKS INCLUDECompany Paid Medical, Vision & Dental PlanUnlimited Vacation TimeCatered lunchesCreative work environmentAbility to work directly with company foundersSUBMITResume, cover letter, salary requirements

Keywords: Bryan Anthonys, Austin , Influencer Marketing Manager, Advertising , Austin, Texas