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Sr Email Marketing Associate

Company: Huckberry
Location: Austin
Posted on: February 21, 2021

Job Description:

This role is the custodian of Huckberry's highly acclaimed Email Newsletter. 'The Email' is sent 3x per week to over 1 million subscribers and is the heart of Huckberry. This person will be responsible for delivering a compelling, delightful - and highly converting - customer experience in every edition through A+ Product & Content Merchandising. To merchandise, or curate, each edition, the Email Marketing Associate uses many sources of information including current trends & themes, inventory opportunities, data insights, keen intuition, great taste, and more, and brings them to life with our Creative Team. This role is highly cross-functional - it has a strong dotted line to the Site Merchandiser, Customer Relationship Manager, and all of our other GTM channels to ensure company alignment.Responsibilities * Own the Email Calendar & Schedule * Merchandise weekly emails to hit revenue and engagement goals * Align with other marketing channels on the schedule and priorities of the month/season through Lookahead Presentations * Work with CRM on Segmentation and Personalization strategies * Work with Editor, Designer, and others to project manage every email * Own the health of the email list as well as Transactional Emails * Ensure deliverability and send strategy of every email * Point person of our ESP relationship * Continually audit and improve processes * Innovate new storytelling initiatives (ex. Shop the Look, Buyers Picks, etc) * Analyze email performance and send Email Report to company Requirements * 3+ years of Ecommerce Marketing or Merchandising * Very organized, project management experience a plus * Able to turn data into actionable insights * Strong analytical skills with creative tendencies * A deep understanding and interest in the Huckberry Customer * Willingness to work unpredictable and sometimes long hours during Peak Season * Brings solutions and a good attitude to problems * A Huckberry email subscriber!

Keywords: Huckberry, Austin , Sr Email Marketing Associate, Advertising , Austin, Texas

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