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Digital Marketing Manager

Company: Blue Land Partners
Location: Austin
Posted on: February 21, 2021

Job Description:

Blue Land Partners is looking to hire a dedicated marketing professional to join our tight-knit team of digital marketing experts. Having worked with some of the world's fastest-growing companies, our team has big plans for where we want to take our agency. We specialize in direct-response advertising & have managed nearly $100m in ad spend since launching the company in 2017.--This is a unique opportunity with a rapidly expanding company, recently named a Premium Partner at Facebook - a distinction only -50 agencies are lucky to have. We're looking for highly motivated self-starters that are seeking a fast-paced, exciting, & highly rewarding new challenge as we continue to "level up" our agency. The ideal fit is someone that embraces a scientific & data-based marketing approach, enjoys taking on fresh & unique challenges regularly, and learns fast. Applicants should be fluent with evaluating data, creating spreadsheets, & have experience interfacing with external clients or partners.Day-to-day duties of the role include:* Working with a diverse portfolio of clients primarily for Facebook and Instagram direct response, B2C marketing campaigns aimed at helping our clients reach their acquisition goals.* Defining and implementing digital marketing strategies that align with client objectives, guided by the principles of direct response advertising. * Delivering cross channel performance reports (both written & data-based) with actionable insights, as well as explaining results to clients in a confident, cohesive fashion. * Ad creation and copywriting.Requirements:* BA/BS degree in related field* 2-4 years of experience in marketing, preferably with a focus on user acquisition. * Editorial mindset that seeks to understand what audiences consume and why people take action as it relates to advertising.* 1-3 years of experience managing ad spend on the Facebook and/or Google advertising platforms* Exceptional writing and editing skills, high attention to detail* Basic understanding of direct response advertising & the principles that guide it.* Excellent project management and organizational skills* Experience dealing with external clients and/or partners, both in-person & over the phone. * Strong desire to learn new concepts & grow quickly* Design experience with Adobe Premiere is a plus, but not required. COVID-19 considerations:Currently, all of our offices are closed and the entire Blue Land team remains working remotely and will continue to do so for the foreseeable future until it is safe to have employees back in the offices with minimal risk of needlessly exposing our team to coronavirus threats. Thus, this job is currently remote, but will eventually be based out of our Austin office and qualified candidates for the position should feel comfortable commuting to the office in the city occasionally once it is reopened in the future.Applicants must be authorized to work in the US.Please submit your resume to apply.

Keywords: Blue Land Partners, Austin , Digital Marketing Manager, Advertising , Austin, Texas

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