Marketing Campaign Strategist

Company: InsightSquared
Location: Austin
Posted on: February 21, 2021

Job Description:

Marketing Campaign StrategistInsightSquared is expanding its marketing team and seeking a motivated, experienced Marketing Campaign Strategist ready to make an impact. This person will be responsible for designing and executing integrated campaigns across key external marketing channels-working collaboratively with a supportive team.This is an excellent opportunity for a self-starter who is passionate about marketing, multi-channel strategies and lead generation.What you'll do:* Design and run multi-touch campaigns from awareness to lead generation, to nurture and successful customer relationships* Design and own the hands-on execution of detailed email marketing campaigns in Marketo based on lead segments, in partnership with Marketing Operations; track results* Partner with Demand Gen Manager to execute digital marketing components of different campaigns* Support additional lead generating channels and platforms, (review sites, partnerships, etc)* Manage virtual and in-person event management, including running webinars * Coordinate with sales and customer success teams, providing materials needed for campaigns* Create and publish web pages; drive web optimization projects * Work with stakeholders to define, implement, and continuously improve lead nurture flows, database segmentation, and campaign executionWe are looking for---* 3+ years of B2B experience in demand generation and inbound marketing (including lead generation and nurturing, SEO/SEM, marketing campaign execution and measurement)* Experience with Salesforce and marketing automation required, experience with Marketo a plus!* Outstanding project management skills with the ability to manage multiple marketing projects at once and shifting priorities under tight deadlines* Experience with WordPress and website optimization is highly desirable* Strong written and verbal communication skills* Goal & detail-oriented, structured, process-led, with an analytical mindset* A start-up mentality, as well as an ability/interest in wearing multiple hats* Team-player and self-motivator with the ability to get the job done* A Bachelor's Degree in Marketing or related fieldInsightSquared is the leading Revenue Intelligence provider for growing companies that want to run their business by the numbers. We help our customers make better decisions by equipping them with actionable, real-time intelligence that drives predictable growth.* We're funded by a great team of investors including Accomplice, Tola Capital, DFJ, Bessemer, and Salesforce.com* We were named a leader in the G2 Crowd's Business Intelligence Platform Grid?, ranking #1 in customer satisfaction for the fourth year in a row* We are a four-time winner of both The Boston Business Journal's "Best Places to Work" and The Boston Globe's "Top Places to Work"Powered by JazzHRxNSgPMnjqd

Keywords: InsightSquared, Austin , Marketing Campaign Strategist, Advertising , Austin, Texas