Marketing Campaign Strategist
Company: InsightSquared
Location: Austin
Posted on: February 21, 2021
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Job Description:
Marketing Campaign StrategistInsightSquared is expanding its
marketing team and seeking a motivated, experienced Marketing
Campaign Strategist ready to make an impact. This person will be
responsible for designing and executing integrated campaigns across
key external marketing channels-working collaboratively with a
supportive team.This is an excellent opportunity for a self-starter
who is passionate about marketing, multi-channel strategies and
lead generation.What you'll do:* Design and run multi-touch
campaigns from awareness to lead generation, to nurture and
successful customer relationships* Design and own the hands-on
execution of detailed email marketing campaigns in Marketo based on
lead segments, in partnership with Marketing Operations; track
results* Partner with Demand Gen Manager to execute digital
marketing components of different campaigns* Support additional
lead generating channels and platforms, (review sites,
partnerships, etc)* Manage virtual and in-person event management,
including running webinars * Coordinate with sales and customer
success teams, providing materials needed for campaigns* Create and
publish web pages; drive web optimization projects * Work with
stakeholders to define, implement, and continuously improve lead
nurture flows, database segmentation, and campaign executionWe are
looking for---* 3+ years of B2B experience in demand generation and
inbound marketing (including lead generation and nurturing,
SEO/SEM, marketing campaign execution and measurement)* Experience
with Salesforce and marketing automation required, experience with
Marketo a plus!* Outstanding project management skills with the
ability to manage multiple marketing projects at once and shifting
priorities under tight deadlines* Experience with WordPress and
website optimization is highly desirable* Strong written and verbal
communication skills* Goal & detail-oriented, structured,
process-led, with an analytical mindset* A start-up mentality, as
well as an ability/interest in wearing multiple hats* Team-player
and self-motivator with the ability to get the job done* A
Bachelor's Degree in Marketing or related fieldInsightSquared is
the leading Revenue Intelligence provider for growing companies
that want to run their business by the numbers. We help our
customers make better decisions by equipping them with actionable,
real-time intelligence that drives predictable growth.* We're
funded by a great team of investors including Accomplice, Tola
Capital, DFJ, Bessemer, and Salesforce.com* We were named a leader
in the G2 Crowd's Business Intelligence Platform Grid?, ranking #1
in customer satisfaction for the fourth year in a row* We are a
four-time winner of both The Boston Business Journal's "Best Places
to Work" and The Boston Globe's "Top Places to Work"Powered by
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Keywords: InsightSquared, Austin , Marketing Campaign Strategist, Advertising , Austin, Texas
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