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Digital Marketing Specialist

Company: ForgeRock US, Inc.
Location: Austin
Posted on: September 14, 2020

Job Description:

The Role:

We are looking for an enthusiastic Marketing Specialist to support the planning and execution of digital and traditional marketing activities and campaigns across the Americas. The candidate will be expected to build and manage campaigns across our digital channels and tools, as well as provide reports and analysis on current digital marketing efforts.



Responsibilities & Specific Duties Include:

* Assist in planning, execution, and monitoring of digital marketing campaigns

* Build campaigns in all tools, including brand awareness, lead generation, special event promotion, sales acceleration, and others

* Assist reaching our target audience through best practices and demographic intelligence

* Support campaign management and optimization in Paid Search, Paid Social, Content Syndication, and Display/Retargeting campaigns in the Americas

* Aligning and working with Marketing Ops on SFDC campaign building and tracking

* Align with Field and Digital Team to update and manage the Americas marketing calendar, including

* Digital Campaign Spreadsheet & Calendar

* Field/Virtual Event Spreadsheet & Calendar

* Update and manage target lists/demographic details across ABM digital channels

* Intent Data Management

* Generate reports on surging/intent data for target accounts

* Manage/track Bombora/intent data topic comparison

* Assist in analyzing marketing data (campaign results, conversion rates, traffic, utms, etc.)

* Align with Product Marketing to keep track of new collateral/assets to be added to current and/or new digital and field campaigns

* Undertake individual tasks of a marketing plan as assigned

Position Requirements:

* Bachelor s degree in marketing

* Strong written and verbal communication skills

* Meticulous attention to detail and strong project/time management skills

* Ability to work cross-functionally to achieve goals

* Strong Excel skills for presenting metrics and results

* Proven track record of supporting the building and launching of marketing campaigns

* Demonstrated knowledge and familiarity working with digital marketing including audience targeting/demographics, SEM, SEO and landing page development

* Location in Austin, Tx (WFH = Current Status through remainder of 2020)

* Strong preference will be given to candidates who have worked at least 1-2 years in the Information Technology/Security/Identity & Access Management B2B industry

Knowledge of the Following Tools and Channels Required:

* Marketo

* SFDC

* Engagio

* Acquia DAM

* Drupal / Web Editing and Web Production of .com

* AdRoll/Rollworks - Display/Regarting

* Content Syndication (both Marketplace and External Publishers)

* Google Adwords - Paid Search Campaigns

* Google Analytics

* LinkedIn - Paid Social Campaigns

* Bombora - Surge/Intent Data

* Excel

* Adobe

* Asana

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Keywords: ForgeRock US, Inc., Austin , Digital Marketing Specialist, Advertising , Austin, Texas

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