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Digital Marketing Specialist

Company: Addiction Treatment
Location: Austin
Posted on: January 17, 2020

Job Description:

The SEO & Web Developer Specialist position develops and executes organic SEO strategies, websites & online content for Infinity and its portfolio of brands. The ideal candidate is a SEO expert, creative, detail-oriented individual who thrives in a fast-paced multi-disciplinary work environment. Reporting to the Sr. Manager of Digital Content, this seasoned experts' tasks include, but are not limited to advanced level organic SEO, website development, and content development and content management. Essential Functions: --- Develop and execute On and Off-page SEO strategies across a diverse mix of web properties --- Conduct onsite and offsite technical audits; identify issues and opportunities; implement fixes and updates using SEO best practices --- Design and layout new websites both technically and creatively. --- Test/troubleshoot sites running live as well as in off-line development stages. --- Ensure websites are running in the most optimized way with respect to SEO best practices and response times. --- Work closely with the Marketing team to source and develop new and unique web content that will enhance the user experience and drive conversions via organic traffic growth. Qualifications & Skills: --- 3 years of proven On-Site and Off-Site advanced SEO experience, with a proficient knowledge of SEO tools and best practices. --- Experience with SEMRush, Ahrefs, Majestic, Moz Pro, Moz Local, Search Console, Bing Webmaster Tools --- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry --- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO --- A deep understanding of mobile strategy and how it relates to SEO --- Proven success in link building and viral strategies --- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills --- Knowledge of changing technology trends and on-going competitive analysis. --- Understanding of web development, HTML, CSS, CSS3, XML, jQuery, PHP and JavaScript. --- Seasoned in WordPress development and customization. --- Knowledge of Adobe CC design tools (Photoshop, Illustrator etc.). --- Solid understanding of performance marketing, conversion, and online customer acquisition. --- Fluency in Google Analytics and Google Tag Manager. --- Experience designing and building UI's that render perfectly on multiple devices. --- Portfolio of projects that demonstrate the ability to balance design aesthetics with optimum technical SEO output. --- Familiarity with cPanel, domain and DNS management. --- Ability to multi-task, work on and maintain multiple websites simultaneously. --- Excellent communication, both verbal and written. --- Ability to work well independently as well as collaboratively in a team. --- Outgoing, positive, professional, and organized

Keywords: Addiction Treatment, Austin , Digital Marketing Specialist, Advertising , Austin, Texas

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