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Digital Marketing Senior Associate

Company: PIMCO
Location: Austin
Posted on: January 18, 2020

Job Description:


Ref #: 27856

Functional Area: Marketing

Employee Type: Full Time

Location: Austin

Date published: 22-Nov-2019


We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $1.91 trillion in assets for clients around the world. PIMCO has over 2,800 employees in 17 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.

PIMCO is one of the world s premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.


We are in the midst of an exciting global digital transformation spearheaded by our Technology and Digital Marketing teams, and seeking a hardworking and highly motivated team member to support this journey. In this role, you will be responsible for supporting our teams in reaching more clients and driving business results through personalized, client-centric experiences.

Currently, our Growth Marketing team is largely focused on a pilot program. You will help validate our working model by executing pilot programs with client segments, business lines, and global regions. We are also building a platform that will create scale and capacity for our client-facing teams by giving them hands on access to growth marketing campaigns.

As a Growth Marketing Senior Associate on the Digital Marketing team you will:

* Have an outstanding opportunity to shape the impact of our team globally

* Identify high-impact marketing opportunities that will deepen client relationships and drive business results

* Partner closely with client-facing, data science and creative teams to develop best-in-class campaigns

* Focus on authentic messaging, personalization and thoughtful touchpoint sequencing

* Develop a deep understanding of PIMCO's data analytics and marketing technology

* Gain exposure to different business areas across the firm globally

This role reports into the Growth Marketing lead within the Digital Marketing organization.

If you are looking to join a dynamic and rapidly evolving team and play a meaningful role in helping to accelerate PIMCO\'s global business, we would like to talk to you!


* Support the development of a digital marketing platform that enables client-facing teams to easily and quickly reach more clients with highly personalized campaigns

* Provide day-to-day leadership for account-based marketing campaigns, including end-to-end execution (team coordination, data gathering, timeline management, etc.)

* Drive a campaign calendar across multiple global businesses - balancing the need for unique content with the best opportunities to build scale as our new technology platform is rolled out

* Become a student of PIMCO's data universe, looking for meaningful ways to influence segmentation and personalization approaches

* Apply insights from PIMCO's LTCV and other data models to identify cross- and up-sell campaign opportunities (e.g., next best product)

* Partner with Marketing Platforms team to provide technology requirements that streamline workflows and improve the client experience

* Drive program-level enhancements, thinking critically about how digital marketing can best support client-facing teams and identify thoughtful cross-channel opportunities

* Champion thoughtful A/B and multivariate tests that prove out hypotheses and drive business results

* Use data to inform campaign optimization and evolution over time

* Become familiar with PIMCO's Marketing Automation platform and be an active participant in build and QA processes

* Be an authority on email marketing best practices to inform campaign strategies and educate partners


* 4-8 years of digital marketing, marketing platforms and/or campaign management experience

* Significant email marketing experience, including campaign ideation, design, build, QA and optimization

* Experience developing automated campaigns as part of multi-pronged, multi-channel marketing strategies

* Familiar with CRM systems and how client-facing teams handle lead generation and client engagement

* Ability to analyze data, teasing out actionable insights and opportunites

* Experience with data-driven personas that inform practical segmentation

* Shown success working in a fast-paced environment and within a complex, global organization

* Track record of pursuing excellence while building strong professional relationships

* Understanding of modern digital marketing platforms and practices

* Proven ability to deliver with commitment to quality and attention to detail

Preferred Qualifications

* Familiar with data science approached and models (e.g. comfortable with data)

* Hands-on experience with Marketing Automation and Data Visualization


PIMCO is committed to offering a comprehensive portfolio of employee benefits designed to support the health and wellbeing of you and your family. Benefits vary by location but may include:

* Medical, dental, and vision coverage

* Life insurance and travel coverage

* 401(k) (defined contribution) retirement savings, retirement plan, pension contribution from your first day of employment

* Work/life programs such as flexible work arrangements, parental leave and support, employee assistance plan, commuter benefits, health club discounts, and educational/CFA certification reimbursement programs

* Community involvement opportunities with The PIMCO Foundation in each PIMCO office

Keywords: PIMCO, Austin , Digital Marketing Senior Associate, Advertising , Austin, Texas

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