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Public Relations, Social Media and Influencer Intern

Company: Whole Foods
Location: Austin
Posted on: January 16, 2020

Job Description:

Job Description Responsible for providing intern assistance to the Consumer Public Relations, Social Media and Influencer team within the Whole Foods Market marketing organization. We are looking for an intern who is eager to learn from and assist a fast-paced team, bringing a solid base of knowledge and understanding of public relations, social media and influencer activations. Responsibilities Consumer Public Relations: - Draft press releases - Draft pitch letters - Compile coverage for ongoing PR reports - Blog monitoring report - Filming request evaluations - Create/update national and regional media lists - General updates to Whole Foods Market press room including photos, articles and expert bios - Conduct in-depth regional media research for top markets - Assist in call sheet creation for broadcast opportunities - Collect and organize region and stores specific information from internal contacts - Locate store and product images for reporters from internal database - Handle general media inquiries - Analyze social media efforts - Compile media mailings as necessary - Update press kit and draft team member bios Organic Social: - Assist with scheduling, labeling, publishing and re-posting content via social media management tools - Assist with monitoring and responding to inbound brand love mentions across social channels - Help curate user-generated content (UGC) - Assist with the compilation of weekly, monthly and quarterly performance reports - Help with packaging and shipping of items to surprise and delight customers Influencer: - Assist team with ad hoc program management - Generate tracking links - Capture screenshots of influencer content - Track metrics in real-time to aid in program optimization and campaign performance reporting - Help manage influencer product and gift card mailings - Help organize/maintain master influencer list - Assist with influencer identification and selection - Research and provide competitor, social media and influencer trends and best practices Additional Duties: - Perform general research - Maintain contact lists - Update team calendars - Participate in internal team meetings and brainstorms - Misc. office tasks in support of team Skills - General knowledge of public relations and consumer media landscape and key players, general knowledge of online community platforms and their respective participants (forums, blogs, photo uploads, profiling, etc.). - Knowledge of Cision, Khoros (formerly Spredfast), Curalate, Mavrck, Facebook, Twitter, Instagram, Pinterest, Wordpress, and similar applications. - Ability to learn and apply social listening tools such as Radian 6, Neilson Buzz Metrics, and Social Radar. - Speaks, writes and listens well; communicates efficiently and effectively. - General knowledge of measurement, reporting and analytics and an understanding of how data impacts social media and influencer strategies. - Well-organized, able to multi-task, adheres to deadlines. - Responds promptly and accurately to internal stakeholders, media and third-party vendors. - Understands necessity of tailoring communication to meet the needs of diverse audiences. - Ability to handle confidential information. - Proactively learns team roles and priorities. - Follows through on all commitments. - Understands project review, project goals and reporting requirements. Education & Experience Currently obtaining BA/BS degree in public relations, communications, journalism, marketing or like field, in either third or fourth year of study. At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

Keywords: Whole Foods, Austin , Public Relations, Social Media and Influencer Intern, Advertising , Austin, Texas

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