Field Marketing Rep - Launch Team - (Remote - Nationwide)

Company: Takeda
Location: Austin
Posted on: December 5, 2019

Job Description:

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism - Integrity, Fairness, Honesty, and Perseverance - and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine.

Here, everyone matters, and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people's lives - including your own.

BioLife is an industry leader in operating high-quality plasmapheresis centers throughout the United States. At BioLife Plasma Services, we excel at caring. Caring for the quality of our lifesaving services, caring for the donors who help make it happen, and caring for the communities we call home. Improving Lives. Improving life for everyone.

BioLife's employment opportunities are among the best, offering competitive pay, immediate benefits, paid time off, on the job training, advancement potential AND an environment full of fast-paced fun all while working to save lives.

This is a Remote Position. Open for qualified candidates nationwide!

The Field Marketing Rep - Launch Team is responsible for the ongoing marketing support for a set of BioLife centers and the development and sharing of network best practices across the network. The position will collaborate closely with Marketing and Operations colleagues to ensure local information is filtered up from the field and that local/regional marketing strategies are supported across the organization. This position will require a deep understanding of best practices in regional/local marketing including local promotions, B2B activity and community involvement. The position will report to the Field Marketing Lead.

The incumbent will responsible for opening new centers, deploying best practices, and modeling repeatable processes. This is a unique career opportunity for any individual who is looking to grow, develop and be on the forefront of unprecedented growth. In addition, this opportunity provides nationwide exposure and key positioning for future promotions as part of the leadership pipeline. The incumbent will increase consistency across the network; focus on the high value and strategic tasks that are specific to opening a new center; ensure employees are set up for success in their roles and responsibilities; and to create a scalable and repeatable model of excellence in opening new centers.

Develop and share of network best practices

• Identify marketing best practices from within the network of BioLife centers and set best practice standards to roll-out improvements across the network; including:
  • In-center promotional activities
  • In-center merchandising
  • Community involvement and B2B partnerships
  • Outreach strategies for different donor demographics (e.g., high student populations or centers with significant seasonality)
    
    Plan and execute local marketing/advertising activities
    
  • Support centers' community involvement and B2B partnership activities
  • Provide input into the development of quarterly advertising campaigns, other creative and collateral materials
  • Provide input into media planning and placement for local advertising campaigns
    
    Support and communicate with centers
    
  • Facilitate communication between BioLife and the centers
    • Provide centers with information regarding corporate marketing strategies and activity
    • Filter up local feedback from the centers, including but not limited to:
      • Recommendations for corporate marketing and advertising activity to support local/regional strategies
      • Effectiveness of fees and corporate marketing activity
      • Local market insights and competitive intelligence
      • In-center experience with a focus on improving donor acquisition and retention
        
      • Execute 'deep-dives' into specific centers with issues relating to donor acquisition and/or win-back to understand root causes and develop action plans
      • Develop and lead marketing trainings for centers, where applicable
      • Ensure centers adhere to all BioLife marketing guidelines and standards
      • to provide donors with relevant information
      • Develop and customize templates for routine email sends
      • Draft compelling copy for each communication
        
        EDUCATION AND EXPERIENCE
        
        Bachelor's Degree Preferred
        
        3+ year of experience in field marketing
        
        Proven record of handling multiple tasks in a fast-paced environment and prioritizing efforts
        
      • Strong written and oral communication skills
      • Creative and resourceful. Can resolve issues/problems that may come up in the field
        
        Travel Requirements: 80 to 90% Travel Required
        
        We will also provide the ability and means to travel home for the weekend every other week.
        
        Notice to Employment / Recruitment Agents:
        
        Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda's Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.
        
        Equal Employment Opportunity
        
        Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
        
        EEO is the Law -
        
        EEO is the Law - Supplement -
        
        Pay Transparency Policy -
        
        Reasonable Accommodations
        
        Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-###-#### and let us know the nature of your request and your contact information.

Keywords: Takeda, Austin , Field Marketing Rep - Launch Team - (Remote - Nationwide), Advertising , Austin, Texas