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Sr Financial Analyst

Company: Expedia, Inc.
Location: Austin
Posted on: July 15, 2019

Job Description:

Expedia Vrbo, part of Expedia Group, based in Austin, Texas, is the worlds leading online marketplace of vacation rentals, with sites representing more than 1.5M paid vacation rental home listings throughout 168 countries. Vrbo offers an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. Vrbo is seeking a Senior Financial Analyst to be part of our Marketing Finance Business Partnering team at its headquarters in Austin, Texas. This team is a part of the worldwide Finance organization, and the role reports to the Director, Marketing Finance, based in London. The Marketing Finance organization partners with the Vrbo Marketing and Retail organizations to maximize long-term and short-term ROAS (return on advertising spend). Marketing Finance is also responsible for developing reporting, analytical, and forecast capabilities to ensure proper resource allocation strategies and related business decisions that are in-line with company goals and objectives. This role is charged with being a trusted business partner to the Marketing organization, and in particular the Growth Marketing team. This person will provide financial support for selected areas of the Growth Marketing organization and become a key player in the trading of the business, working with other Finance and Accounting as well as Retail groups, and periodic liaising with the executive leadership team. This includes influencing and driving investment decisions through robust analysis, forecasting, and reporting, with a specific focus on understanding, formulating, and calculating the return on investment for marketing spend and marketing channels Key areas of responsibility: - Growth Marketing return on investment In conjunction with business teams, maintain and refine return profile analysis, reporting, and projection models and tools - Ad-hoc Financial modelling, analytics, and business case creation and evaluation - Robust and deep financial analysis and reporting volume, sales and spend - Partner closely with Marketing, Finance, Business Analytics, and Data Science leaders, their teams, functional leaders, and business teams to ensure proper measurement, alignment and adherence to goals, and completion of key deliverables - Finance support of weekly trading meetings, including current (near real-time) reporting and analysis of marketing performance results, and providing updated outlooks - Lead quarterly and annual planning vis-vis- marketing teams and collaborate closely with FP & A Team - Utilize existing data warehouse(s) and influence future data marts including design, organization, and structure - Proactively identify risk and opportunities and areas for marketing spend investment, constraint, or reallocation across the portfolio of regions, brands, and marketing channels - Inform in-quarter management process for revised outlooks - Lead and influence other cross functional and Marketing team members Requirements for success/Other qualifications: - Bachelors in Finance, Accounting, or Business, with 8+ years of progressive, related experience - MBA preferred, but not required - Advanced modeling, reporting and forecasting skills with solid experience using Hyperion, Oracle, and Excel - Experience dealing with abstract data and creating return profiles without significant historical data includes statistical modeling/forecasting. Machine learning and SQL knowledge a plus. - Familiarity with online Marketing channels, CRM programs, and customer segmentation targeted marketing - Proven experience analyzing large volumes of data-with an ability to synthesize it into trends, actionable recommendations, and executive level presentations - A curious individual who is comfortable with and has a demonstrated ability to thrive in a very fast paced environment - Ability to professionally interface with and influence Marketing staff/teams, including Marketing leadership (SVP) - Ability to operate independently and to lead projects with limited oversight - Sound judgement with the ability to influence and make both collaborative and independent decisions Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Keywords: Expedia, Inc., Austin , Sr Financial Analyst, Accounting, Auditing , Austin, Texas

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