SENIOR SPORTSBOOK ANALYST - CRM & PROMOTIONS

Company: Hard Rock Digital
Location: Austin
Posted on: September 30, 2024

Job Description:

What are we building?Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?
What's the position?As the Senior CRM & Promo Analyst you will support the Promotions and CRM team focusing on maximizing the efficiency of our customer lifecycle promotions and communications. As a direct member of the Promotions and CRM team you will partner with broader marketing analytics function and the distributed, broader business intelligence analytics teams Hard Rock Digital to provide performance insights that will maximize acquisition, retention, revenue, and profitability of our lifecycle marketing campaigns.
Roles and Responsibilities:

• Analyze our promotional spend and build models to measure the impact and lift in business performance of individual and aggregated set of player data
• Automate daily, weekly, and monthly reporting for campaign execution teams and executive leadership with specific customer cohort analysis to support ongoing marketing acquisition and retention campaigns across lifecycle marketing.
• Develop deep understanding of our business, KPIs, and marketing technology to develop analytics that will identify new promotional opportunities and cohorts for acquisition, retention, and maximize lifetime value.
• Provide analysis of sport key metrics to generate insights and identify recommendations for executions team to optimize performance of lifecycle marketing campaigns.
• Support CRM and Promotions execution teams in experimental design and setup of cohort for campaign execution across our tools and systems.
  What are we looking for?
  • 5+ years of online real money gaming experience supporting CRM and Promotions
  • Previous experience with Sportsbook (US or Europe)
  • Proficient in presenting complex analysis for business stakeholders in analytical tools (e.g. Amplitude, Tableau, Power BI)
  • Possess strong Excel and competent SQL skills. Amplitude, Tableau and PowerBI experience a bonus.
  • Demonstrated interest in or experience with or in Python, R or other analytical programming languages
  • Be comfortable writing code to source data, with the ability to manipulate it to focus in on what is most important, then create compelling visualizations and narrative to communicate your findings
  • Experience measuring lifecycle marketing campaigns with an emphasis on LTV in igaming category.
  • Understanding of finance budgeting and planning processes.
  • Motivated and intellectually curious individual who is ready to dig into data, pay high attention to detail, and develop solutions to problems
  • Comfortable managing senior stakeholder expectations and pushing back on requests which lack a clear thought process and business reasoning
  • The ability to effectively manage a team that has grown and developed over time
  • Exceptional data wrangling skills dealing with complex disparate datasets to combine and automate the analytics workflow
    What's in it for you?We offer our employees more than just competitive compensation. Our team benefits include:
    • Competitive pay and benefits
    • Flexible vacation allowance
    • Flexible work from home or office hours
    • Startup culture backed by a secure, global brand
    • Opportunity to design promotions enjoyed by millions as part of a passionate team
      Roster of UniquesWe care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)

Keywords: Hard Rock Digital, Austin , SENIOR SPORTSBOOK ANALYST - CRM & PROMOTIONS, Accounting, Auditing , Austin, Texas